BSCNews is the leading media platform covering decentralized finance (DeFi) on the Binance Smart Chain (BSC). They cover a wide range of blockchain news revolving mainly around the DeFi sector of the crypto markets. BSCNews aims to inform, educate and share information with the global investment community through our website, social media, newsletters, podcasts, research, and live ask me anything (AMA).

  • Project: BSC News

  • Role: UX, UI Designer

  • Date: 2020 - 2021

  • Client: BSC News

  • Live Preview: BSC News Website

  • Brief info: UX, UI, Web redesign, Mobile responsive, Mobile App Design

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The Brief

Mobile & Website

Understanding the customer

  • What existing users use the ‘old design of BSC News’ website

  • What are they specifically looking for on their visit

  • How are they investing time in the platform

News articles about markets

  • Latest articles

  • Sponsored articles and advert slots

  • Save articles

  • Latest CryptoCurrency

Markets (Mobile App)

  • Information about the different Currencies

  • Market Value

  • Share prices

Reading list (Mobile App)

  • Save articles to read later

Other pages

  • Podcasts

  • About page

  • Contact

  • Settings

Web & Mobile Responsive

The Goals

BSC News is a functional platform that prides itself on clearly presented information that techy and non-techy can navigate, extract and learn more about certain areas of Blockchain and Crypto. This meant the approach to design had to be predominantly functional but visually appealing.

The BSC News team didn’t want to create a conventional ‘finance tech’ blog. They wanted to create something that embodied their ethos of playful, colourful, clean but more importantly, for the people.

Using examples of competitors during the research stages alongside non-industry-related publications we were able to establish a middle ground where BSC News would sit with its demographic of readers.

 
 
 
 
 

Mobile App

In order to capture concisely and intuitively what BSC News we’re aiming to achieve with their Mobile App, a completely different approach to the Web version of the product had to be taken.

As part of the research, a number of different apps were used to inspire creative decisions with how each page of the mobile product could be designed.