Eric is an app and platform that connects young people to career experiences, opportunities & events in the creative industries. Eric is also designed for creative brands of all sizes to get in front of future talent.

  • Project: Eric

  • Role: UX/UI & Product Management

  • Date: 2022 summer - Nov

  • Live Demo: www.meet-eric.com/

  • Brief info: Logo design, brand design direction and graphic elements

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Brief Timeline

Understanding & research

  • The customer archetypes of existing app

  • The goals of customers 

  • The user journey (negatives and positives)

The key elements

  • Highlighting the key areas of the app for discovery (for now, soon and later)

  • The different content sections that fit the audience

  • The end result for ERIC

Home / Discover

  • An area for discovering content related to user-selected creative industries

  • Saving content for later

  • Unmissable opportunities and events 

Guides

  • Guides pertaining to learnings on the different creative industries

  • Guides produced by different brands (.e.g. Depop) 

  • Guides based around your experience level

Brands

  • Brand exposure on various app pages through produced content and interesting opportunities

  • Stepping into a brands, into their space, their offices

  • Creating that sense of desire for customers to want to work for these brands

 
 
 
 

Guides of Eric

The Goals

Breathing life into the concept of guides through an app was no easy feat. We faced a challenge: how do we immerse users enough to entice them to dive deeper? How narrow we should focus each guide? The Eric team set their goal on; allowing different forms of media within these guides ranging from videos, podcasts and written articles to all be easily discoverable.

After extensive research and conceptualisation we decided on using larger imagery that symbolised the guide topic, the number of featured content pieces and the brand behind the curation of this guide.

 

Brands on Eric

The B2B mission

Eric sought out non-intrusive methods of promoting brands on the app, particularly ones that pique the interest of individuals who are keen on discovering more. The younger generation, Gen Z, has an uncanny ability to detect marketing tactics and tends to tune out automatically. Thus we as a team devised a new approach that centres around earning the interest and respect of end-users.

To achieve this, we delved into a wide range of content layouts and explored unique ways of presenting brand content in-between Eric's published materials. This included innovative features such as "clapping articles" (similar to Medium), enabling users to save content pieces to collections for later reading, and more.