Fig Finance are closing the credit gap by connecting global and local lenders, with the strongest emerging market businesses. Fig connects these companies with global capital, and provides tools to help them lend better.

  • Project: Fig Finance

  • Role: Head of design

  • Date: 2022 Oct - 2023 Jun

  • Live Demo: www.figfinance.io

  • Brief info: Branding, User experience, User interface

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Brief Timeline

Understanding & research

  • Understanding the mission of the brand

  • Competitor research

The Dashboard

  • A universal look and feel for Lenders, borrowers and system admins

  • A simple intuitive UX that captures the vital aspects of a company deals, payment deadlines, loans and more

  • A layout that’s fixed and follows you throughout your journey of the platform (side panels)

Transactions

  • Allowing company admins to see their virtual wallets, withdraw and deposit

  • Visibility on previous transactions with the ability to search

  • Linking bank accounts

Mobile Web Version

  • A simplified version of the web version for mobile users

  • Universal access to the navigation and notifications panel

Branding

  • Creating a modern fin-tech brand that also doesn’t feel too isolating for traditional lenders

  • An exciting brand which will eventually lend itself to web3 functionality

 
 
 
 

The brand, the library, the components

The Goals

The objective behind the rebranding effort was to infuse a contemporary appeal into the Fig platform. Our aim was to strike a balance between retaining the Web2 look and feel, which traditional lenders are accustomed to, while incorporating a more sophisticated and tech-first Web3 style using the components and design library.

Given that Fig is already a relatively fresh concept in the market, we initially decided against overwhelming the user interface with unnecessary features, buttons, and excessive embellishments. Instead, we opted for a more streamlined approach, leveraging a variety of iconography to reduce information overload and deliver a visually uncluttered screen.

 

Transactions

Fig provides virtual wallets on its platform to facilitate seamless transactions, set up standing orders, and provide lenders and borrowers with an improved overview of their inflows and outflows across both new and existing loans.

The tab system allows users to link new bank accounts and view transaction history.